Internet/Search Engine Marketing – The Most Economical Process for Business Promotion

There are different ways to promote a business for better branding. Media like TV, print media like newspapers, brochures etc are the traditional methodologies that are being adopted by the businesses over the years for promotion of the products and services.

No doubt that TV advertising is the most effective way to promote products and services, but can also cost more to a firm looking to promote its services or products within a fixed budget. The TV media agents and firms usually charge high to show up ads at a particular point of time. For example if an individual wants his product ad to appear in between the most watched shows then he/she will have to invest more than the ordinary. Hence TV media for promotion is very costly and is not a good option for the small-scale firms that have lower turn-over. Similar is the case with the print media like newspapers. Today advertising in the classified section of the newspapers has become a very costly affair. With so many types of newspapers existing, there is competition among the publishers and hence it would cost very high for a professional man to show up his ad in the first page of the most read newspaper. Moreover depending on the popularity of the newspaper in the region or country, the rates of publishing ads may vary. If you want to display your ad in popular newspaper of the country it can cost much higher than that of advertising in a local newspaper. This is certainly not a problem with internet or online media which is accessible all over the world and hence allows for best promotion of the businesses across the globe.

Promotion of products and services can be done better with online promotion processes. This is because there are different ways to promote product and moreover online promotion is much cost effective than TV or print media. You can promote your products and services at cost effective price by opting for web development according to your needs.

Among the online endorsement promotion processes, the best is to optimize the websites for top browser ranking. This is called search engine marketing(SEM) or online marketing. An attractive website appearing top web results will attract customers and therefore help in increasing business for the firm. Better ranking of a website in search engine result pages(SERPs) will make the website better visible for the web users who can easily find the website to access its products and services. Unlike ads in TV which appear only at point of time, the websites are always present online and can be accessed for information at any point of time. Moreover here you are paying for number of times the ad appears which the times every display of the ad will be charged. In comparison to this, SEM is just one time investment, once your website is optimized and gets appearing on top SERPs you will be able to reap its benefits for a longer period of time until some changes happen in the algorithm of the browser which can push back your website listing in the SERPs. Even though if you go for the SEO services for maintenance of your websites for constant ranking, it would not cost you as high as promotion through costly TV commercials.

How Internet Marketing Helps Small Business?

• People can search their businesses (website) easily on Internet.
• Your website becomes a valuable customer resource.
• To get online presence in a timely, effective manner.
• Give strength to compete against large corporate sites.
• To build brand awareness and visibility globally.
• To increase marketing network.
• Can reach local market easily using email marketing campaign and other SEM strategy.
• Can grow business without employing more staff.
• SEM is becomes one of the fastest growing media compare to other media such as Television, Radio, Press, Outdoor etc.
• Less expensive compare to other advertising media, the return on investment (ROI) for online marketing is fairly good as compared to other forms of media advertisements.
• Quick Response and immediate results

Fast and Effective Internet Marketing Services

• Email Marketing is very effective and powerful to reach target people in short time and with less spending. By preparing effective email letter you can reach your potential customers as well as build strong relationship with your existing customers. Smartly prepared Email Marketing Campaign by considering target area, understanding need of people and shoot frequently [with proper time interval] helps in generating good business enquiries. You can increase your web traffic by giving web site link in your mailer.
• Business Blog helps you to increase ranking of your website in SERPs. You can include all information about your work in blogs which can useful to increase inbound links to your website.
• Submission of website in major directories / online business portal generates natural traffic to your website; thus increase quality enquiries and profit.
• Online shopping cart increases your sales by buying or selling products online. It becomes your 24 X 7 and round the year online shop without spending money for shop/office and salesman.
• Banner advertising is also helps to increase visibility of your product / brand awareness by placing your ad banner on popular websites or directories or portal.
• Using SEO copy writing for your website, you can get good advantage of your website for getting top rank in search engines. Once your web site start getting good position, the chances to get good work related enquiries definitely increases.
• News / Article also help to get good listing in browsers. You can increase volume of website by increasing number of article pages in the website. By providing latest news related to your industries can help you in increasing number of visitors on your site. It also helps in getting good position as web crawlers are always in search for new and fresh content. In addition it also gives preference to the frequently updated sites.

The popular SEM strategies for website promotion adopted by online marketing firms today are search engine optimization, website content promotion, social media optimization, PPC marketing, internet marketing through Google AdWords and e-mail marketing.

Opal Infotech is a complete SEO company in India offering the complete package for search engine marketing involving all these services for business promotion at cost effective price. 

This article is written by Jigney Bhachech – CEO of Opal Infotech.

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