Email : info@topranker.in

Social Media Marketing Strategies and their Benefits

Ever since the dawn of social networking sites like facebook, building contacts and staying in touch with people across the world has become much easier. These networking sites have brought the world closer to everyone. With constant rise in population of members in these networking sites has widened the scope and value for advertising products and service on a common platform. These platforms have opened doors to let your endorsement messages flow to rest of the world than just being limited to your own city, state or nation. With social media marketing you can widen the scope for sales of your products or services to rest of the world.

Facebook(FB) Marketing

Endorsing and promotional activities has become more easier on facebook due to the number of users that it has, which is more than any other social networking site. People have come to rely more on this website due to the features and functionality it offers for its members. With option for businesses to create its identity and dedicated webpage from within FB, one can attract more number of users to join the official page. You can broadcast messages and updates of your business on your page and every member who is your fan instantly gets notifications about your updates. Facebook also allows you to create online store for your products so people can directly buy from your FB page. You can also upload videos and make it viral by sharing and inviting more number of users to watch it.

Pinterest Marketing

Pinterest is growing to become a popular social media website with its unique platform to directly showcase the images of your products and services. Pinterest a huge virtual pin board that allow people to look through interesting stuff, pin them and leave comments. Since images talk about a product more effectively than words, this website is sure to get more benefits for business organizations. With growing number of users due its unique approach, the scope for getting attention of its users is gradually increasing too. Every pin on this site is a link to the source of the image and when you add some interesting and relevant images about your products by creating a link back to your website, the chances of getting more visitors to your site is very effective here.

Google Plus Marketing

The advantage of advertising on google plus is that it allows longer forms of content. This allows business to give a detailed explanation about a product or a service, so people can understand about them more accurately that helps in making their choice. There is no limit for character count in the content you post here.

Benefits of Using Social Media for Marketing

  1. It is easy to create and post your ads and can publish instantaneously, without any need for waiting.
  2. Marketing is free, so you save huge amount of investment required in TV or newspaper.
  3. You can promote your products to international users too. This creates a scope for becoming a global brand.
  4. There is no limitation to how many promotions you can create per product or service.
  5. Sharing the updates and news about your business is very easy.

Therefore with so many valuable benefits with social media marketing, it’s really advisable for the businesses to go for promoting their business websites through popular websites like facebook, pinterest, google plus etc.

This article educates reader about benefits of various using social media for marketing.

This article is written by  – CEO of Opal Infotech.

Contact Us on info@topranker.in