How Infographics is beneficial to SEO?

Infographics refers to a method of graphically representing information or data; in order to convey it quickly and clearly. Although it was introduced several years ago, it has recently become highly popular due to the availability of various tools that help to easily create infographics; and present it to a large number of people throughout the world. As a result it can now be seen in many newspapers, magazines, as well as websites. Today, they are commonly used to display the weather, site plans, graphs for statistical data, etc. Modern maps, especially the public transportation maps utilize this graphics to combine lots of information, such as the layout of the transit network, transfer points, local landmarks, and much more. Many websites now incorporate interactive information and graphics, where the user can obtain more details on a specific subject, while they are viewing the related illustration. A proper visual representation of data enables the viewer to see easily understand the trends and patterns about the related data, and also remember the given information for a longer duration.

Infographics

Infographics are more effective, due to their visual element. Beautiful graphics along with good content assures to create a highly appealing infographics. In fact it is now regarded as an innovative way to market the products and services of an organization through the internet. Hence several business owners are nowadays utilizing it as a tool of communication in order to attract potential customers. Moreover, the business process or commercial details of various industrial segments, can be presented through information graphics comprising of suitable charts and diagrams together with relevant text; in order to reach a large online audience. Therefore it is also beneficial to SEO. This is due to the fact that an interesting graphics will be viewed and shared widely. And subsequently others will link to your website, and thereby enhance the reputation of your company. This will also help to build your link collection and even improve your online presence.

Information Graphics

Recently social media has gained immense popularity. Hence many people are creating infographics, and sharing it on various social media websites. These information graphics are prepared on a wide range of topics and contain attractive images along with brief details. Such graphics are now increasingly shared amongst a large number of social network users. Many social media websites also allow personal graphics to be distributed to numerous persons across the globe.

Further, since these graphics are eye-catching and exciting, many users are in favor of sharing them on social media sites; as compared to a simple text post. As a result an information graphic is now considered a beneficial channel to gain more web traffic. Besides being a new mode of visual representation, information graphics helps to get more links through social networks. Moreover users may also post them on their blog or website, and thereby create a chain of back links. These days, infographics is rapidly emerging as a better way of attracting links. And hence this graphics are considered highly beneficial to SEO.

This article is written by Jigney Bhachech – CEO of Opal Infotech.

Contact Us on info@topranker.in