How to Deal With Search Engine Crawler?

Search engine crawler is the software which is used by Google to scan the World Wide Web contents in the automated and systematic way and thus play a very important role on internet. The web crawler is known by many different names like spider, robot, bot, ant, worm etc. The optimization companies, understand the behaviour of this crawler and knows how to deal with them which is very much necessary to get high ranking for a website. Opal Infotech is a SEO Company in India who is experienced in providing SEO services and have thorough knowledge of dealing with these spiders. The below two points have been mentioned by Opal Infotech which are important at a great extent while providing optimized services for the websites.

Using Robots.txt File

You may have seen many websites having a robots.txt file. A “robots.txt” file is used to inform the browser about which web pages of the site should be accessed and which should not be. The optimization experts can generate the robots.txt file using Google Webmaster tools which has an option of generating that file. Then that robots.txt file should be uploaded in the root directory of the website. If you think that any page of the website is not so important to be accessed by the browser and should not be crawled, then robots.txt can be used. If you don’t want the crawler to crawl any of the sub domain of a website, then another robots.txt file can be created especially for that domain.

Using “no index”,”no follow”

The search engine crawlers read the meta tags and in that if “” is given in a website, then it means that the crawler is not supposed to visit the website. Similarly, if you don’t want the spider to visit a particular link, then you can specify in its anchor text like this – <a href=”/quality-web-design-guidelines-for-designing-seo-friendly-website/#respond” rel=”nofollow”> Cancel reply</a>. Normally this technique is used when one doesn’t want the web page to be visited by the spider. For example if the blog site owner doesn’t want viewers to crawl the websites which have been inserted in its blog commenting section, then this can be used so that the hard earned credit of blog directory is not passed on to the spamming links. The blog directory owners use software to add “no follow” relation for the comments posted on their blog site. Another way of ensuring genuine comments is using “CAPTCHAs” on the blog site.

This article is written by Jigney Bhachech – CEO of Opal Infotech.

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