On-Page Optimization Necessary for Google SEO

Google SEO is a process of optimizing the websites such that they can appear in top search results of its search engine. For better ranking in here it is required that the website abides by the algorithms which the search engine usually follows to rank the websites. Generally there are two basic procedures which every optimization company offering Google SEO services follows for better results – one is the on-page optimization and the second is the off-page optimization.

On page optimization is the basic process and the very first step which every webmaster follows to make a website browser friendly. In Google on-page optimization, the website is optimized taking into consideration the algorithm. In this process the changes are implemented on the actual website. For better results it is very important to do better on-page optimization for the website. Only better on page optimization can help you give good results so that your website ranks better than that of your competitor.

Some of the basic requirements for online optimization of website are as follows

Title Tag Optimization

The very first thing which Google notices in a website to rank it is the titles of its pages. According to it’s website optimization guidelines, each and every page in the website should be named with unique title and should have a title which is relevant with the page. Unnecessary of the keywords is not desired in the title of pages.

Optimizing Meta Tags

Secondly the meta description and keywords tags of the pages should be optimized. A short description giving the information of the page to the user should be stated in the meta description tag without unnecessary stuffing of keywords. While the most important keywords present in the page should be listed in the meta keywords tag of the page.

H1 and H2 Tags

H1 which means the Heading 1 and H2 which is Heading 2 are important for every page. According to the basic Google SEO process, a web page should have only one H1 tag and it should be defined for the most important text or heading of the page. While on other hand for the sub headings in the page h2 tags will go well.

Content Optimization with Highly Searched Keywords

The most important of the on-page optimization steps is the content optimization where the webmaster should look out for the most searched keywords in Google and then place these keywords along with quality content in appropriate pages of the website in the required density. Stuffing content with the keywords is the worst thing one can do for a website during optimization. Hence quality and informative content should be developed for every page with only required density of keywords. You can always go for long tail keywords or phrases with keywords in order to place the keywords in content of the website.

Link Optimization

Optimize your website for quality internal as well as external links. A proper internal linking of the pages of website is a good Search Engine Optimization process.

Image Optimization

Every image in the website should be optimized with relevant content so that it gives viewer understanding of what actually is image about. Images are not recognizable by crawlers. Hence by adding text to images with ALT tags you are making them search engine friendly.

All the above processes when implemented with wits along with effective back-end offline SEO process can yield the best results for ranking websites at top in search results of Google. Only white hat SEO processes should be followed in order to prevent risks of your website getting banned by Google.

This article is written by Jigney Bhachech – CEO of Opal Infotech.

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